Our Privacy Policy explains in detail the types of personal data we collect about you when you interact with us, and how and why we use that data. Our intention is to give you the very best experience as a visitor to our site or as a customer of ours, and to allow the smooth running of our internal business processes. If you have any questions on our privacy policy or how we deal with your personal data, you’re welcome to contact us at krita.ba@playfulpromises.com

Legal Bases

The legal bases we rely on include consent, contractual obligations and legitimate interest.

• Consent: where you have chosen to receive marketing communications such as updates on new collections, product launches and wholesale offers
• Contractual obligations: to process and fulfil your orders, including sharing necessary delivery details with our shipping partners to ensure your goods reach their destination
• Legitimate interest: to operate and improve our business, including managing wholesale accounts, maintaining order history and providing relevant service communications, where this does not override your rights, freedoms or interests

When do we collect your personal data?

As outlined in the legal bases above, we collect personal data to support our relationship with you as a wholesale partner, to process orders, and to ensure the smooth running of our business operations. Where you have opted in, we may also use your data to share updates on new collections, product launches and relevant wholesale communications.

The data we store is primarily transactional in nature, including the items you have purchased, order dates, and billing and delivery details to ensure the fulfilment of your orders. We do not store any payment details, and all data is held securely. We may collect data when:  

• When you visit our website
• When you sign into your Account on our website
• When you make a purchase from us
• When you engage with us on our social media accounts
• When you contact our Customer Service team
• When you enter one of our competitions
• When you review one of our products or your recent orders
  

We retain your data for the duration of our business relationship to support account management, order history and relevant communications. Where you have opted in, we may also share updates on new collections, offers and service information in line with your preferences. If you request that we remove the data we hold on you, our team will assist in doing so as quickly as possible and within one month.

How and why do we use your data?

• To process and fulfil your wholesale orders
• To process payments
• To respond to your queries, requests and any complaints
• With your consent, we may use your data to keep you informed of our latest collections, product launches and wholesale updates. You can opt out of these communications at any time
• We may use customer data to better understand our wholesale partners and inform business decisions, including improving our product offering and service experience
• If you have visited our website, we may use cookies and tracking tools to understand browsing behaviour and improve site functionality, as well as support relevant marketing activity across platforms such as Facebook and Instagram. You can manage your advertising preferences directly within your account settings on these platforms: https://www.facebook.com/help/568137493302217
• To allow you to manage cookies and consents, we use a third-party solution which provides a preference manager when you first visit our website. Your preferences are stored for 12 months
• To send you communications required by law or necessary to inform you about changes to our services. This may include important updates relating to your orders or account. These service communications will not contain promotional content
  

How do we share your personal data? 

We may share personal data with trusted third parties where necessary to support our business operations and fulfil our services to you. These third parties, known as data processors, are contractually required to handle your data securely and only use it for the specific purposes agreed.

Examples include IT providers that support our website and systems, warehouses, delivery couriers, payment providers, and marketing or advertising platforms such as Google and Facebook.

What are your rights?

You have the right to request:

• Access to the personal data we hold about you
• Correction of your personal data where it is incorrect, out of date or incomplete
• That we stop using your personal data for direct marketing, either through specific channels or entirely
• That we stop processing your personal data where you withdraw consent or object to legitimate interest processing
  

You may request a copy of the information we hold about you by contacting krita.ba@playfulpromises.com 

Where we rely on legitimate interest to process your data, you have the right to object for reasons relating to your individual circumstances. We will comply with your request unless we have a compelling legitimate reason to continue processing your data.

To protect your privacy, we may need to verify your identity before fulfilling any request. If a third party is acting on your behalf, we will require confirmation that they have your permission to do so.

Contacting Us

If you have any questions regarding this Privacy Policy or how we handle your data, please contact us using the details below.

AVANT-GARDE BRANDS (LONDON) LTD T/A Playful Promises
Europa House – Office 13, 18 Wadsworth Road, Perivale, Greenford, United Kingdom, UB6 7JD
krita.ba@playfulpromises.com

This Privacy Policy was last updated in June 2026.